Goal
Create and scale a partner program capable of driving meaningful, consistent ARR through affiliate and strategic partnerships.

Approach

• Built the affiliate program from the ground up using Impact

• Designed outbound partner acquisition systems (email infrastructure, sequencing, targeting)

• Identified and segmented high-leverage partner types (publishers, creators, SaaS adjacencies)

• Structured performance-based deals (rev share / CPA) aligned with partner incentives

• Ran continuous experimentation across messaging, partner positioning, and incentives

• Focused heavily on activation: turning recruited partners into revenue-generating partners

Execution

• Launched high-volume outbound partner recruitment campaigns

• Iterated on messaging and positioning based on response and conversion data

• Optimized onboarding flows and partner enablement to increase activation rates

• Scaled top-performing partner segments while pruning low-performing channels

Results

• Scaled from $0 → $100K ARR in Q3

• Reached $300K ARR by Q4

• On pace for $400K ARR in Q1 2026

• Established a repeatable system for partner acquisition and revenue growth

Key Takeaway
Built a fully functional, scalable partner revenue engine from scratch — combining outbound systems, partner segmentation, and continuous optimization to drive predictable growth.