Case study

Case study

Case study

Firstbase Refer-a-Friend & Partnerships Overhaul

Firstbase Refer-a-Friend & Partnerships Overhaul

Firstbase offers an all-in-one solution for setting up and managing new businesses—providing incorporation, compliance, and operational support. Eager to expand its reach and streamline partner-driven revenue, Firstbase sought Tiger Revenue’s expertise in building a robust refer-a-friend program and formalizing partnerships.

Firstbase offers an all-in-one solution for setting up and managing new businesses—providing incorporation, compliance, and operational support. Eager to expand its reach and streamline partner-driven revenue, Firstbase sought Tiger Revenue’s expertise in building a robust refer-a-friend program and formalizing partnerships.

9% increase in overall revenue
20% of pipeline sourced through trust & estate lawyers
9% increase in overall revenue
20% of pipeline sourced through trust & estate lawyers
9% increase in overall revenue
20% of pipeline sourced through trust & estate lawyers

Client

Firstbase

Industry

Incorporation/Business-in-a-Box

Year

2021


Reasoned for 5 secondsHighlighting successesCompiling case studies for four companies, each showcasing a title, client, industry, year, outcomes, and challenges overcome. For Brex, the focus is on achieving millions in sales.Piecing together progressFirstbase achieved a 9% revenue increase and established key partnerships. Puzzle's accounting software forged new partnerships. CoinTracker launched crypto tax products.Below are four affiliate marketing case studies crafted in the requested format, each illustrating how Tiger Revenue helped different companies achieve tangible growth through specialized affiliate strategies.

Case Study #1: Brex Enterprise Affiliate Program

Case Study Title

Brex Enterprise Affiliate Program

Slug

brex-enterprise-affiliate-program

Overview

Brex is a corporate credit card and financial services platform designed for startups and growing businesses. Looking to scale its enterprise segment and better track partner performance, Brex partnered with Tiger Revenue to establish and optimize its affiliate program through the Impact platform.

Client: Brex
Industry: Financial Services (Credit Cards)
Year: 2025 (example year)
Result 1: Millions of dollars in enterprise-level affiliate sales
Result 2: Streamlined tracking and payment processes

Challenge

Brex was looking to diversify its customer acquisition channels and gain more traction with large-scale enterprise clients. However, its existing partner program lacked a centralized platform for tracking enterprise-level deals, making it difficult to manage payouts, track ROI, or incentivize top-performing affiliates. Additionally, Brex sought a robust solution that would allow for tailored commission structures, transparent reporting, and the flexibility to scale.

Solution

Tiger Revenue took a two-pronged approach:

  1. Platform Integration

    • Implemented Impact to streamline affiliate onboarding, tracking, and payouts.

    • Configured custom commission tiers to reward high-value enterprise referrals.

  2. Enterprise-Focused Affiliate Recruitment

    • Conducted targeted outreach to affiliate partners specializing in B2B financial services, CFO communities, and business consultancy networks.

    • Provided affiliates with specialized marketing materials highlighting Brex’s enterprise features (credit lines, detailed expense tracking, reward structures).

Results

  • Millions in Enterprise Sales: Within the first year, Brex’s newly structured affiliate program generated millions of dollars in affiliate-driven enterprise deals.

  • Centralized Tracking & Payments: By using Impact, Brex gained real-time visibility into each stage of the referral funnel, ensuring accurate payouts and minimizing administrative overhead.

  • Scalability & Transparency: The streamlined system allowed Brex to easily adjust commissions, track high-performing partners, and maintain a transparent relationship with affiliates.

Conclusion

Through Tiger Revenue’s strategic integration of Impact and specialized affiliate recruitment, Brex successfully launched and scaled an enterprise-focused affiliate program. With a robust infrastructure in place, Brex now benefits from a sustainable pipeline of high-value corporate clients and improved operational efficiency in managing partner relationships.

Case Study #2: Firstbase Refer-a-Friend & Partnerships Overhaul

Case Study Title

Firstbase Refer-a-Friend & Partnership Optimization

Slug

firstbase-refer-a-friend-partnerships

Overview

Firstbase offers an all-in-one solution for setting up and managing new businesses—providing incorporation, compliance, and operational support. Eager to expand its reach and streamline partner-driven revenue, Firstbase sought Tiger Revenue’s expertise in building a robust refer-a-friend program and formalizing partnerships.

Client: Firstbase
Industry: Incorporation/Business-in-a-Box
Year: 2025 (example year)
Result 1: 9% increase in overall revenue
Result 2: 20% of pipeline sourced through trust & estate lawyers

Challenge

Firstbase faced multiple challenges in its affiliate and partner ecosystem. Its basic refer-a-friend system lacked the structure to effectively incentivize and track referrals. Additionally, they had coupon sites driving unqualified leads and eroding margins. Further complicating matters, Firstbase managed multiple affiliate platforms (PartnerStack, ShareASale, CJ) with minimal cohesion and visibility across the board.

Solution

Tiger Revenue implemented a comprehensive overhaul:

  1. Refer-a-Friend Program Revamp

    • Rebuilt the refer-a-friend initiative with clear incentives, automated tracking, and easy-to-use referral links, resulting in more consistent, higher-quality referrals.

    • Consolidated operations onto Impact, migrating from PartnerStack and adding ShareASale and CJ to broaden reach without duplication or coupon site leakage.

  2. Partnership Expansion

    • Identified and onboarded trust & estate lawyers as strategic partners—creating a mutually beneficial funnel for new incorporations.

    • Removed coupon sites that provided low-value leads and created friction with higher-quality affiliates.

Results

  • 9% Revenue Increase: The new refer-a-friend program directly contributed to this uplift, reflecting a more engaged and motivated referral base.

  • 20% of Pipeline via Legal Partners: Collaborations with trust & estate lawyers became a key channel for Firstbase, quickly delivering high-intent customers.

  • Streamlined Platforms & Tracking: By centralizing on Impact and refining partner relationships, Firstbase eliminated coupon-related fraud and regained control over its affiliate ecosystem.

Conclusion

Tiger Revenue’s strategic restructuring of Firstbase’s refer-a-friend program and partner channels resulted in a significant revenue boost and a more diversified pipeline. By removing underperforming coupon sites, upgrading tracking tools, and forging meaningful legal partnerships, Firstbase is now positioned for scalable, high-quality growth.

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Brex

Brex Enterprise Affiliate Program

Millions of dollars in enterprise-level affiliate sales

Streamlined tracking and payment processes

Brex

Brex Enterprise Affiliate Program

Millions of dollars in enterprise-level affiliate sales

Streamlined tracking and payment processes

Puzzle Financial

Puzzle Accountant Relationship-Driven Growth

30% of pipeline generated by accountant affiliates

Successful Impact and PartnerStack integration in 4 months

Puzzle Financial

Puzzle Accountant Relationship-Driven Growth

30% of pipeline generated by accountant affiliates

Successful Impact and PartnerStack integration in 4 months

CoinTracker

CoinTracker Whale & Enterprise Product Launch

Launched Whale & Enterprise affiliate programs

Built robust event tracking and strategic blueprint

CoinTracker

CoinTracker Whale & Enterprise Product Launch

Launched Whale & Enterprise affiliate programs

Built robust event tracking and strategic blueprint

Brex

Brex Enterprise Affiliate Program

Millions of dollars in enterprise-level affiliate sales

Streamlined tracking and payment processes

Puzzle Financial

Puzzle Accountant Relationship-Driven Growth

30% of pipeline generated by accountant affiliates

Successful Impact and PartnerStack integration in 4 months

CoinTracker

CoinTracker Whale & Enterprise Product Launch

Launched Whale & Enterprise affiliate programs

Built robust event tracking and strategic blueprint

Ready to take your affiliate marketing to the next level?

Ready to discuss your affiliate marketing goals and how we can help you achieve them? Schedule a complimentary consultation with one of our experts.

Ready to take your affiliate marketing to the next level?

Ready to discuss your affiliate marketing goals and how we can help you achieve them? Schedule a complimentary consultation with one of our experts.

Ready to take your affiliate marketing to the next level?

Ready to discuss your affiliate marketing goals and how we can help you achieve them? Schedule a complimentary consultation with one of our experts.