Case study
Client
Firstbase
Industry
Incorporation/Business-in-a-Box
Year
2021
Reasoned for 5 secondsHighlighting successesCompiling case studies for four companies, each showcasing a title, client, industry, year, outcomes, and challenges overcome. For Brex, the focus is on achieving millions in sales.Piecing together progressFirstbase achieved a 9% revenue increase and established key partnerships. Puzzle's accounting software forged new partnerships. CoinTracker launched crypto tax products.Below are four affiliate marketing case studies crafted in the requested format, each illustrating how Tiger Revenue helped different companies achieve tangible growth through specialized affiliate strategies.
Case Study: Firstbase Refer-a-Friend & Partnerships Overhaul
Case Study Title
Firstbase Refer-a-Friend & Partnership Optimization
Slug
firstbase-refer-a-friend-partnerships
Overview
Firstbase offers an all-in-one solution for setting up and managing new businesses—providing incorporation, compliance, and operational support. Eager to expand its reach and streamline partner-driven revenue, Firstbase sought Tiger Revenue’s expertise in building a robust refer-a-friend program and formalizing partnerships.
Client: Firstbase
Industry: Incorporation/Business-in-a-Box
Year: 2025 (example year)
Result 1: 9% increase in overall revenue
Result 2: 20% of pipeline sourced through trust & estate lawyers
Challenge
Firstbase faced multiple challenges in its affiliate and partner ecosystem. Its basic refer-a-friend system lacked the structure to effectively incentivize and track referrals. Additionally, they had coupon sites driving unqualified leads and eroding margins. Further complicating matters, Firstbase managed multiple affiliate platforms (PartnerStack, ShareASale, CJ) with minimal cohesion and visibility across the board.
Solution
Tiger Revenue implemented a comprehensive overhaul:
Refer-a-Friend Program Revamp
Rebuilt the refer-a-friend initiative with clear incentives, automated tracking, and easy-to-use referral links, resulting in more consistent, higher-quality referrals.
Consolidated operations onto Impact, migrating from PartnerStack and adding ShareASale and CJ to broaden reach without duplication or coupon site leakage.
Partnership Expansion
Identified and onboarded trust & estate lawyers as strategic partners—creating a mutually beneficial funnel for new incorporations.
Removed coupon sites that provided low-value leads and created friction with higher-quality affiliates.
Results
9% Revenue Increase: The new refer-a-friend program directly contributed to this uplift, reflecting a more engaged and motivated referral base.
20% of Pipeline via Legal Partners: Collaborations with trust & estate lawyers became a key channel for Firstbase, quickly delivering high-intent customers.
Streamlined Platforms & Tracking: By centralizing on Impact and refining partner relationships, Firstbase eliminated coupon-related fraud and regained control over its affiliate ecosystem.
Conclusion
Tiger Revenue’s strategic restructuring of Firstbase’s refer-a-friend program and partner channels resulted in a significant revenue boost and a more diversified pipeline. By removing underperforming coupon sites, upgrading tracking tools, and forging meaningful legal partnerships, Firstbase is now positioned for scalable, high-quality growth.




