Case study

Firstbase Refer-a-Friend & Partnerships Overhaul

Firstbase Refer-a-Friend & Partnerships Overhaul

Firstbase offers an all-in-one solution for setting up and managing new businesses—providing incorporation, compliance, and operational support. Eager to expand its reach and streamline partner-driven revenue, Firstbase sought Tiger Revenue’s expertise in building a robust refer-a-friend program and formalizing partnerships.

Firstbase offers an all-in-one solution for setting up and managing new businesses—providing incorporation, compliance, and operational support. Eager to expand its reach and streamline partner-driven revenue, Firstbase sought Tiger Revenue’s expertise in building a robust refer-a-friend program and formalizing partnerships.

9% increase in overall revenue
20% of pipeline sourced through trust & estate lawyers
9% increase in overall revenue
20% of pipeline sourced through trust & estate lawyers
9% increase in overall revenue
20% of pipeline sourced through trust & estate lawyers

Client

Firstbase

Industry

Incorporation/Business-in-a-Box

Year

2021


Reasoned for 5 secondsHighlighting successesCompiling case studies for four companies, each showcasing a title, client, industry, year, outcomes, and challenges overcome. For Brex, the focus is on achieving millions in sales.Piecing together progressFirstbase achieved a 9% revenue increase and established key partnerships. Puzzle's accounting software forged new partnerships. CoinTracker launched crypto tax products.Below are four affiliate marketing case studies crafted in the requested format, each illustrating how Tiger Revenue helped different companies achieve tangible growth through specialized affiliate strategies.

Case Study: Firstbase Refer-a-Friend & Partnerships Overhaul

Case Study Title

Firstbase Refer-a-Friend & Partnership Optimization

Slug

firstbase-refer-a-friend-partnerships

Overview

Firstbase offers an all-in-one solution for setting up and managing new businesses—providing incorporation, compliance, and operational support. Eager to expand its reach and streamline partner-driven revenue, Firstbase sought Tiger Revenue’s expertise in building a robust refer-a-friend program and formalizing partnerships.

Client: Firstbase
Industry: Incorporation/Business-in-a-Box
Year: 2025 (example year)
Result 1: 9% increase in overall revenue
Result 2: 20% of pipeline sourced through trust & estate lawyers

Challenge

Firstbase faced multiple challenges in its affiliate and partner ecosystem. Its basic refer-a-friend system lacked the structure to effectively incentivize and track referrals. Additionally, they had coupon sites driving unqualified leads and eroding margins. Further complicating matters, Firstbase managed multiple affiliate platforms (PartnerStack, ShareASale, CJ) with minimal cohesion and visibility across the board.

Solution

Tiger Revenue implemented a comprehensive overhaul:

  1. Refer-a-Friend Program Revamp

    • Rebuilt the refer-a-friend initiative with clear incentives, automated tracking, and easy-to-use referral links, resulting in more consistent, higher-quality referrals.

    • Consolidated operations onto Impact, migrating from PartnerStack and adding ShareASale and CJ to broaden reach without duplication or coupon site leakage.

  2. Partnership Expansion

    • Identified and onboarded trust & estate lawyers as strategic partners—creating a mutually beneficial funnel for new incorporations.

    • Removed coupon sites that provided low-value leads and created friction with higher-quality affiliates.

Results

  • 9% Revenue Increase: The new refer-a-friend program directly contributed to this uplift, reflecting a more engaged and motivated referral base.

  • 20% of Pipeline via Legal Partners: Collaborations with trust & estate lawyers became a key channel for Firstbase, quickly delivering high-intent customers.

  • Streamlined Platforms & Tracking: By centralizing on Impact and refining partner relationships, Firstbase eliminated coupon-related fraud and regained control over its affiliate ecosystem.

Conclusion

Tiger Revenue’s strategic restructuring of Firstbase’s refer-a-friend program and partner channels resulted in a significant revenue boost and a more diversified pipeline. By removing underperforming coupon sites, upgrading tracking tools, and forging meaningful legal partnerships, Firstbase is now positioned for scalable, high-quality growth.

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Ready to take your affiliate marketing to the next level?

Ready to discuss your affiliate marketing goals and how we can help you achieve them? Schedule a complimentary consultation with one of our experts.