Challenge

Puzzle’s growth was limited by traditional marketing channels that weren’t effectively reaching end-users at the point of financial guidance—namely, accountants and bookkeeping professionals. Without a solid affiliate infrastructure, Puzzle struggled to formalize partnerships, track leads, or offer tiered incentives for different types of accounting firms.

Solution

Tiger Revenue introduced a dual-pronged approach:

1. Accountant-Centric Partner Recruitment

   • Targeted outreach to accounting firms, consultants, and bookkeeping professionals, offering them co-branded educational materials and robust partner incentives.

   • Highlighted Puzzle’s unique dashboard and automation features that benefit both accountants and their clients.

2. Platform Setup & Integration

   • Implemented Impact and PartnerStack to handle affiliate tracking, transparent reporting, and payout automation.

   • Established tiered commission structures and accelerated onboarding workflows to encourage quick adoption among accounting partners.

Results

• 30% Pipeline from Accountant Partners: Within four months, accountants contributed nearly a third of all new leads, showcasing the power of professional endorsement.

• Seamless Integration & Scalability: Launching Impact and PartnerStack ensured efficient, data-driven management of affiliate relationships.

• Stronger Brand Credibility: By aligning with trusted accounting experts, Puzzle improved brand perception and saw higher-quality leads.

Conclusion

By focusing on accountant relationships and integrating two powerful affiliate platforms, Puzzle significantly grew its pipeline in a short timeframe. Tiger Revenue’s strategic approach to professional partnerships not only drove immediate results but also positioned Puzzle as a preferred solution for financial experts seeking innovative accounting software.