Challenge

CoinTracker recognized a gap in serving institutional and high-net-worth crypto investors through its standard offering. While developing the Whale and Enterprise products, the company needed a structured way to track user engagement, measure conversion metrics, and manage affiliate relationships for these premium solutions. Without a solid strategy, they risked delayed launches and missed revenue opportunities.

Solution

Tiger Revenue addressed these challenges head-on:

1. Affiliate Program Strategy & Launch

   • Crafted targeted affiliate strategies that cater to influencer CPAs, crypto advisories, and institutional consultants likely to recommend Whale or Enterprise solutions.

   • Created tiered reward structures that incentivize affiliates based on referral volume and lead quality.

2. Advanced Event Tracking & Measurement

   • Implemented granular event tracking to capture user behavior from initial inquiry through account setup.

   • Established performance dashboards for CoinTracker’s marketing and finance teams, ensuring real-time visibility into affiliate-driven deals.

Results

• Successful Whale & Enterprise Launch: CoinTracker rolled out its premium solutions on schedule with a ready-to-scale affiliate framework in place.

• Data-Backed Decision Making: Robust event tracking allowed the team to quickly optimize campaigns, improve partner communications, and identify top referral sources.

• Strategic Blueprint for Growth: Tiger Revenue’s roadmap provides CoinTracker with a scalable strategy to continually enhance affiliate engagement and expand into broader crypto enterprise markets.

Conclusion

With Tiger Revenue’s guidance, CoinTracker launched its high-value Whale and Enterprise products supported by a sophisticated affiliate program and robust event tracking. This foundation enables CoinTracker to refine user journeys, foster productive relationships with affiliates, and capture new, lucrative market segments in the rapidly evolving crypto space.